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What comes to mind when you picture the owner of an online casino? A Las Vegas stereotype with a giant inheritance and a top hat or a Swedish techbro with a hoodie? It doesn’t have to be either, it could just as likely be you.
In that article, I am going to show you how to start an online casino business and make money. Making money from the Internet is one of the reasons for people using the Internet since almost everyone can use the Internet anytime and anywhere. With dedication and the right mindset, you can have your own online casino and earn money.
Creating an online casino startup isn’t easy, it requires tons of paperwork and a significant amount of capital. But compared to the size and scope (and ROI) of what you’re creating, it’s temptingly straightforward, at least compared to starting a company in a market with a similar revenue.
Licensing – Make Your Casino Legal
It’s possible to set up and prepare the software side of an online casino relatively quickly if you rely on premade software solutions. But doing all of this before securing the proper license is not recommended. Gambling licenses are required for both local and remote gambling operators in the UK, and must be acquired through the UK Gambling Commission.
Remote operators means in this case casinos that cater to the UK market, but are located abroad. There are many good reasons to operate a casino in a country with lower taxes, for example. And acquiring a UK remote gaming license could make it easier to acquire a license in other remote markets.
There are also different licenses that cover the different areas of casino games. If you want to have poker and slot games, for example, you need two different licenses. The UK Gambling Commission website provides most of the information you need to get started in a fairly easy to read format.
It’s better to be cautious when it comes to licensing, and getting in touch with a lawyer to help with this is much cheaper than hiring one after you’ve made a mistake!
Software – How to Start an Online Gambling Site
Getting a casino site up and running can be done without ever touching a piece of code. The market has grown so large, creating complete solutions for online casinos has become a market in itself. You’d be surprised to see how many established and respected casino operators run off barely customised templates!
As you start to get into market research and carving out a niche for yourself, being at least a little original can go a long way. However, established solutions for all the backend, server infrastructure, payments and most gaming software, is best left to the professionals.
All of the top gaming software developers provide customisable backend solutions for startup casinos, leaving you with the freedom to create an identity for the casino itself. While it might seem interesting to develop your own games and infrastructure, the investment difference would be hundred-fold.
Marketing – Get Traffic and Keep Your Customers
Because the software side of online casinos has become so standardised, success lies mostly in marketing these days. Having your casino show up in a search engine is your first fight against competitors.
Search engine optimization means having your casino show up when someone searches for specific keywords. Because the market is so saturated, expecting to compete with general keywords like simply “UK casino” would be practically impossible. But it’s possible to get somewhere with more specific keywords. Hiring an SEO expert as part of your marketing team is a great idea.
Of course, the best way to get customers is to target them directly. Ads and a social media presence doesn’t have to be the more expensive option if you spend wisely. Targeting influencers (the marketing group, not the Instagram kind) also works, though requires more effort.
A lot of negative customer feedback on newer casinos revolves around customer service. It’s costly to run a call centre and outsourcing it can make the service less personal. A value judgment will have to be made in this regard, but consider at least a chat service if you want to retain customers.
Stay afloat – Don’t Become a Statistic
While your first year will be mostly spent around trying to balance between a marketing budget to get customers and covering the costs involved with keeping them, you still have to expect the unexpected.
Failing to cover your customers winnings, or even their withdrawals, is a great way to see your casino adventure fall flat. Casinos have a much higher cash flow than other businesses, and while it can be tempting to use your capital to expand, make sure you have your house in order first and foremost.
Another way to fail is to neglect your customers health. Partnering with a safe gambling initiative is important, but it’s recommended you establish practices for noticing problem gamblers in-house as well. If not for your conscience, at least do it to avoid the heavy fines involved.
You may be quite surprised to learn that starting your very own online casino could take as little as 5 minutes and, getting the ball rolling is a lot easier than you may think. Online casinos are enormously popular with all demographics and internet users. In fact, online casino gambling is the leading form of Internet-based gaming, according to many experts.
So, how hard is it to start your own online casino? According to industry insiders, starting a real money online casino can be quite a headache, with plenty of factors that one needs to take into consideration. For example, there are gaming licenses that need to be applied for, and online casino software providers that need to be partnered with. Not to mention the significant amount of startup and running capital needed to keep the venture alive in its critical first few months.
As it turns out, starting an online casino is actually quite difficult, which is probably why the vast majority of online casinos are part of a network or syndicate. But what if you could be part of a brand new network where all the online casinos that are a part of that network represent an entirely new way of gambling online?
This is where ZeroEdge comes into the picture with an entirely new evolution in online casino gambling. ZeroEdge is the first online casino that is able to offer a range of online casino games, including slots, roulette, blackjack, poker, and more. While that hardly sounds unique in and of itself, the thing that sets ZeroEdge apart from every other online casino on the web is the fact that ZeroEdge is able to offer every one of its online casino games at a 0% house edge.
This essentially means that, unlike all other online casinos, ZeroEdge does not hold any unfair advantage over its players because this casino is not motivated by profits made on player’s losses. Instead, ZeroEdge focuses on making a profit from the sale of its own unique currency called Zerocoin.
Get in On the Ground Floor
The chance to play 0% house edge casino games with an exclusive internet currency is proving to be irresistible with many disgruntled online gamblers, with thousands now moving to ZeroEdge gambling. ZeroEdge is expanding and is giving internet-savvy entrepreneurs the chance to be part of its new 0% house edge online casino network. Since demand is growing, so does the price of Zerocoin, giving you a great opportunity to earn.
ZeroEdge is presenting a white label internet casino solution to anyone interested and the process to get the ball rolling on your very own casino couldn’t be simpler. Just follow these simple steps to initiate the process:
- Visit the ZeroEdge Bet website
- Fill in the easy application form
- Send your Zerocoins to bankroll
Start Your Own Online Casino Play
That’s all it takes to start your own cryptocurrency based online casino and have it up and running under the ZeroEdge domain in less than 5 minutes. Who said owning an online casino had to be hard work?
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Images courtesy of ZeroEdge.Bet
Start Your Own Online Casino Real Money
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